In the world of Insurance Telematics, it’s typically the personal-line insurance programs which grab the headlines. Programs such as Progressive Snapshot, Allstate Drive Wise and State Farm Drive Safe and Save programs are closely watched to assess whether the long awaited promises of UBI will finally come to fruition for both the Insurance companies and the telematics service providers who support them.
But much more quietly (in the eyes of those who follow Insurance Telematics), Insurance companies are gaining significant traction in telematics-based programs to their commercial fleet customers. Offering similar discount and rewards programs for those fleets which demonstrate safe driving behaviors based on the latest available technologies found in telematics, Insurance companies are gaining a new level of customer loyalty. As with personal-line telematics programs, Insurance companies are now able to collect key data points as to how to truly improve driver behavior (including real time feedback). And improving driver behavior not only saves significant costs in terms of claims reduction, improving driver behavior has been proven to save costs in terms of fuel consumption and maintenance costs.
While commercial telematics has been around for many years longer than what we are now seeing proliferated in consumer offerings such as GM OnStar, Ford Sync and aftermarket programs such as Progressive Snapshot, only recently have we seen the “safety” technologies integrated into telematics hardware and firmware which provides with basis for Insurance companies such as Liberty Mutual, The Hartford, Travelers and Zurich to offer their fleet customers much more than the ability to view their vehicles on a map….they now offer their fleet customers with tools to help assure that their drivers are safely home with their families at the end of each day.